Royal Smilde Bakery

With our craftsmanship and expertise, we make your bakery products feasible, scalable, and cost-effective. Whether you serve retail, foodservice, industrial markets, or consumers directly, we develop practical solutions that work in real life. 

A Wide Range of Products 

We supply a broad portfolio of products to artisan bakers, retailers, foodservice professionals, industrial customers, and consumers. 

We do this through our own brands, in co-creation with partner brands, and under private label. Our product range includes: 

  • Bakery mixes 
  • Sweet and savoury snacks 
  • Pastry and bake-off products 
  • Pastry bases and dough products 

And many more possibilities and product variations!    

Active Worldwide 

Asia

Asian markets are rich in cultural diversity. Success depends on translating products, flavours, and concepts into solutions that fit the unique preferences of each country. 

Europe

Europe is a mature and diverse market where quality, regulatory compliance, and sustainability go hand in hand. 

North America

The North American market moves fast. Scale, speed, and efficiency are key factors for success.

South America

A dynamic and growing market where local preferences and strong partnerships create valuable opportunities for long-term growth.

Africa

Africa is a rapidly developing market. Thanks to our strong local partnerships, we remain flexible and well positioned to seize new opportunities. 

Australia

Australia offers opportunities for innovative and high-quality food solutions, with growing demand for convenience, sustainability, and premium products. 

Innovation Is Part of Our DNA 

Our Bakery Development Centre is home to traditionally trained, highly experienced bakers and expert food technologists. 

Together, they form the innovation hub of our organisation, where new technologies and ingredients are continuously researched and tested. Every day, they develop and optimise products, while working closely with our Marketing team to create new concepts and bring fresh ideas to market.  

Our Bakery Brands 

Private label

Nieuws

Van Welzen Seasonal Pastries 

Traditional Dutch pastry specialties for the festive season. Available as bake & serve and ready-to-serve products. 

Nieuws

Pruvé

Pruvé offers the finest high-quality bakery ingredients, semi-finished products, and bake-off snacks. Developed to save you time and provide convenience without compromising on taste. 

Nieuws

HomeMade 

HomeMade cake, brownie, and baking mixes have become a staple in the baking aisle. Just add water and your customers can enjoy freshly baked treats in no time. 

Production Facilities 

Royal Smilde Bakery operates production facilities in Edam, Bolsward, Roden, and Berkel-Enschot. Each location has its own area of expertise. 

 Edam  

In Edam, we specialise in the production of puff pastry and meringue products. Our famous cream horns are baked here, alongside an extensive assortment of sweet and savoury bake-off snacks, puff pastry bases, and meringue products. 

Bolsward 

In Bolsward, we produce a wide variety of pastry bases using yeast dough and shortcrust pastry. These are available unfilled, partially filled, or fully filled – from unfilled tartlets to ready-to-serve flans and pies.

Roden

Our Roden facility produces blended bakery mixes, available in consumer packaging for home baking as well as bulk packaging for the foodservice market. 

Berkel-Enschot 

In Berkel-Enschot, we produce a wide range of sweet and savoury bakery products, including sponge cakes, loaf cakes, muffins, and traybakes. We also manufacture dough and batter products and develop tailor-made solutions for retail, foodservice, and B2B customers. 

Berkel-Enschot

Banketbakkerij ‘De Maro’ B.V.

Visiting Address: 

Knippersven 15 

5056 DE, Berkel-enschot 

The Netherlands

 

Chamber of Commerce: 18055914 

VAT: NL817533114B01 

+31 (0) 13 5385160 info@demaro.nl

Roden

Smilde Homebaking BV

Visiting Address  : 

Overslagweg 1  

9301 ZN Roden 

The Netherlands

 

Postal Address  206 NL-9300 AE Roden 

 

Chamber of Commerce: 61049603 

VAT: NL 854182068B01 

+31 (0) 50 5010 111 info@smildehomebaking.nl

Edam

Royal Smilde Bakery

Visiting Address: 

Hamerstraat 12 

1135 GA Edam 

The Netherlands

 

Postal Address : 

Smilde Bakery BV 

Postbus 46 

1135 ZG Edam 

The Netherlands

 

Chamber of Commerce: 36007256
VAT: NL004719852 B01

 

+31 299 372 856 info@royalsmilde.com

Bolsward

Smilde Bakery BV

Visiting Address: 

De Marne 2 

8701 PT Bolsward   

The Netherlands

 

Chamber of Commerce: 36007256 
VAT: NL004719852 B01

+31 0299 372 856 info@royalsmilde.com

Ready to innovate? 
Make a real impact on the shelf. 

Our bakery specialists are happy to explore opportunities, new concepts, and tailor-made solutions with you—solutions that truly resonate with your target audience and help your products stand out. 

Instemming(Required)
Follow us for the latest developments