Africa

The African market is dynamic and diverse. That creates opportunities, but it also requires local knowledge and strong, lasting relationships. With Royal Smilde’s international expertise, you don’t enter a new market from scratch. Instead, you build on a solid foundation of experience, established networks, and proven market knowledge.

Through our close partnerships with distributors and resellers, local insights are translated directly into products and propositions that fit everyday realities. This helps you increase your chances of success, accelerate market entry, and build partnerships that deliver value for the long term.

Tailored to Local Preferences

Strong Partnerships

Logistics Expertise

Accessible Solutions

Developed for Everyday Life

For more than 40 years, we have been active in Africa, giving us a deep understanding of local markets and consumer needs. We know how people use products and what matters in daily life. That’s why our extensive portfolio is carefully aligned with local tastes, preferences, and consumption habits. At the same time, we ensure our products remain widely available and accessible to a broad consumer base.

Our solutions contribute to enjoyable everyday meals. We develop products that are nutritious, affordable, and great-tasting, helping consumers put something good on the table every day.

Take the Next Step in the African Market

Our specialists are ready to help you identify products and solutions that match local preferences and fit seamlessly into everyday life.

Contact us

Royal Smilde

Koninklijke Smilde BV

+31 513 639 639

info@royalsmilde.com

About Royal Smilde

Good food starts with Royal Smilde. For over 160 years, we’ve worked as a food producer together with our customers to take ideas further.

With more than 1,800 products, 7 production sites in the Netherlands and a team of over 700 employees, we develop concepts that are both innovative and practical to implement.

Whether it’s retail, foodservice or industry, we deliver products that fit your brand and market. Thanks to our short lines and in-house development and production facilities, we act quickly and remain flexible.

This allows you to combine innovation with reliability and stay in control of quality and costs. Today, our solutions reach customers in more than 47 countries worldwide.