If you’re responsible for food in retail, it’s all about making the right choices at the right time. Consumers are looking for convenience, good value and the ability to make conscious choices.
Royal Smilde develops product ranges that respond to these needs. With insight into purchasing behaviour and a sharp eye for trends, we create products that fit your formula. This ensures your shelf continues to perform and evolves with your customers’ needs.
Royal Smilde Bakery and Royal Smilde Foods know the retail landscape inside out. For many years, we’ve been developing complete product ranges in-house; tailored to your target audience and the right moment of consumption.
We combine our knowledge of consumer trends with trade marketing. This allows us to deliver not just a strong product, but also a compelling story on the shelf.
Together, we make your assortment practical, distinctive and commercially strong. Step by step, we work towards greater returns.
Together, we develop an assortment that stands out, sells and continues to perform.
Good food starts with Royal Smilde. For over 160 years, we’ve worked as a food producer together with our customers to take ideas further.
With more than 1,800 products, 7 production sites in the Netherlands and a team of over 700 employees, we develop concepts that are both innovative and practical to implement.
Whether it’s retail, foodservice or industry, we deliver products that fit your brand and market. Thanks to our short lines and in-house development and production facilities, we respond quickly and stay flexible.
This allows you to combine innovation with reliability and stay in control of quality and costs. Today, our solutions reach customers in more than 47 countries worldwide.
