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Traditional Dutch pastry specialties for the festive season

Van Welzen for You 

Van Welzen stands for traditional quality you can taste. Our products combine craftsmanship with the convenience of ready-to-serve solutions: no preparation, no baking, yet all the rich flavour and festive appeal customers expect during the holiday season. With Van Welzen, you can count on proven festive bestsellers that help create an attractive display and increase sales during peak trading weeks. 

Our Products 

Our assortment includes classic butter-based specialties such as almond speculaas bars, almond bars, almond letters, and festive Christmas wreaths and Christmas bars, decorated with sliced almonds and powdered sugar. All products are supplied in distinctive Van Welzen packaging, making them ready for immediate placement in displays or festive seasonal assortments. 

We are also happy to advise on product presentation, shelf layouts, and inspiring display solutions. 

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Curious about what Van Welzen can do for your business? 

Our specialist will be pleased to discuss how Van Welzen can meet your specific needs. 

Contact us

Royal Smilde

Koninklijke Smilde BV

+31 513 639 639
info@royalsmilde.com